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Visitors to home fairs like Perfect Livin and Perfect Lifestyle are constantly in search of one-stop home solutions, as seen in this photo taken at Mid Valley Exhibition Centre in Kuala Lumpur before the movement control order. — Filepic
PERFECT Livin home expo is back after 10 months of absence in the wake of Covid-19 and the movement control order.
Having undergone a branding facelift, the event is set to re-emerge stronger amid the pandemic.
The premiere furniture and home expo in Malaysia, which starts tomorrow until Sunday, serves as a curtain-raiser to what organiser i.Star Ideas Factory Sdn Bhd has planned for 2021.
Star Media Group (SMG) general manager Jason Yap, who also helms i.Star Ideas Factory, said the “inevitable break” due to Covid-19 allowed the company to realign its direction to strive on in the furnishing showcase industry while offering a wider range of home and lifestyle solutions to Malaysians.
“Perfect Livin has put in much time and effort to win the hearts of Malaysians by offering one-stop home solutions.
“We have the full backing of the group with strong resources and reserves, thus the business is moving full-steam ahead, ” he said.
Yap says a dozen more Perfect Livin exhibitions are in the pipeline for next year.
There are plans to offer niche products to the target market at certain expos organised by i.Star Ideas Factory. — Filepic
“Besides having exhibitions that offer complete home solutions, we also seek to inspire homeowners with the latest trends and design concepts to spruce up their homes.
“Users are not only able to find new ideas via our website, but also become the designers of their homes.
“The website will also become the primary platform for digital marketing among our clientele, ” he elaborated.
Moving forward
Yap said the group was actively seeking strategic partnerships with relevant companies to offer something special to visitors.
“Interested companies can have a full-fledged partnership with us during the Perfect Livin home expo, so they are not merely our clients or exhibitors.
“We can leverage each other’s strengths at future events and exhibitions.
“Through the various platforms owned by SMG, we can strengthen each other’s branding and market positioning.
“For example, by handling Star Property Fair, we can act as a conduit between property developers who want to collaborate with furniture companies in their ventures, ” he explained.
With the wide range of portfolios under his care, Yap plans to integrate the various exhibitions based on their relevance to the visitors and clientele.
“A whole new series of local and international events and exhibitions is definitely in the pipeline to appeal to the market.
“There may be a crossover at certain events; more details will be announced later, ” he said.
Perfect Livin’ 20 will be held at Mid Valley Exhibition Centre from tomorrow to Dec 27 and Jan 1 to 3.
Each day, the first 500 registered visitors will get a Perfect Livin 2L Dry Bag for free.
The expo opens from 11am to 9pm. Admission is free.
